Head of Marketing – Americas, GBG
IT Services & IT Consulting
2021-2025
Strategic oversight of portfolio marketing strategy and multimillion dollar budget for North America. Hired and led demand generation, content, product marketing, event marketing, digital, operations and creative functions.
- Drove 19% increase in marketing generated Opportunities and 31% increase in Wins YoY FY24 vs FY25.
- Promoted from Director to Head of Marketing – Americas to lead department, scale team 3X, and implement initiatives to maximize budget efficiency, and reduce costs while driving growth.
- Achieved 5:1return-on-investment (ROI) through digital channels with revitalized demand waterfall, automated lead scoring and qualification, improved SEO and website UX.
- Championed collaboration with Sales, Account Management, Revenue Operations, Enablement, Customer Success, Product, and global teams to refine audience targeting and drive efficiencies in resources, processes and technology.
- Elevated brand positioning through thought leadership including development and amplification of Global State of Digital Identity Report, 9th Edition Global Fraud Report, 5th Consumer Digital Identity Study.
- Innovated event marketing strategies and bespoke activations resulting in 15% increase in lead conversion, better alignment with sales teams and augmented pipeline development.
- Steered tactical planning and execution for new solution launches and global branding initiative, driving market penetration and accelerating adoption.
- Seamlessly unified regional marketing team post-acquisition, leading to highest year of growth for demand generation through public relations, digital optimization, diversified marketing mix and enhanced campaign execution speed
Director of Demand Generation, Vericast
Financial Services
2016-2021
Led Segment Marketing team that executed multi-touch demand generation programs aligned with sales, product and organizational growth strategies. Owned and optimized lead ecosystem with measurable objectives to achieve sales funnel goals.
- Amplified sales qualified leads (SQLs) by 52% and decreased cost-per-lead (CPL) by 55% YoY 2019 – 2020.
- Oversaw 138% increase in SQLs and 280% increase in Opportunities from trade media channel.
- Designed campaigns across digital, content, paid and inbound channels to drive new business growth.
- Implemented marketing automation, lead scoring, demand waterfall and funnel reporting to track program effectiveness and refine tactics for continuous improvement.
- Integrated marketing technology stack enabling real-time tracking and attribution modeling accuracy.
- Worked cross functionally to introduce inaugural sales and marketing service level agreement (SLA).
Marketing Analyst, Elemica
Software Development – Supply Chain
2015-2016
Studied market conditions and inbound lead flows to inform marketing mix and design campaigns. Forecasted and monitored sales trends and compiled performance reporting for leadership.
- Achieved 117% YoY growth in marketing qualified leads (MQLs) and engagements.
- Drove 40% increase in website traffic through improved social media and content strategies.
- Spearheaded public relations resulting in 20+ published press releases, 6 awards and featured placements in The Economist, CIO Review and Technology Association of Georgia (TAG).
Partnership Marketing Manager, Delta Air Lines
Travel & Leisure
2013-2015
Developed and maintained strategic partnerships with tourism bureaus and global hotel partners to secure cooperative marketing funds, exceeding revenue targets by 135% in 2013 and 115% in 2014.
- Managed 58 partnerships in top revenue-producing Caribbean region, comprising 23% of total global partnership marketing.
- Leveraged market trends, competitive analysis and historical data to guide tactical strategy.
- Pioneered Delta Vacations and Delta Air Lines integrated marketing campaigns.
- Created and implemented internal communications plan for 2015 Strategic Partnership Program Update.