The playbook that got your business here won't get it to the next chapter.
That's where senior marketing leadership earns its place. I turn the critical growth moment into revenue you can forecast.
Trusted By
The fix isn't more activity. It's the system underneath.
Climbs, then stalls.
Double the inputs, double the cost, and you hit the same ceiling.
Compounds.
Build the system once and growth keeps returning. Revenue you can predict.
Demand Generation
Programs that drive qualified, predictable pipeline instead of one-off campaigns.
Go-to-Market Strategy
Positioning and execution that capture the right buyers, not just any leads.
Sales & Marketing Alignment
Two teams that blame each other turned into one compounding revenue motion.
Strategic Leadership
Senior direction with hands-on help, so the plan gets done, not just written.
ROI Optimization
Maximize every marketing dollar: cut waste, streamline what works, and deliver maximum return.
AI Search Visibility
Showing up when buyers ask ChatGPT, not just Google. SEO, GEO, and AEO built on fundamentals that compound.
Diagnose. Design. Deploy.
Find the leaks.
Where pipeline stalls, where spend is wasted, and where sales and marketing fall out of step. A clear read on what's working, what's not, and why.
Build the system.
The architecture: positioning, demand programs, the funnel, and the shared definitions that align your teams. Strategy tied to revenue, not activity.
Put it to work and scale it.
Put the plan to work, prove it with numbers, and train your team to run it. The goal is a repeatable engine, not a dependency on me.
Three ways to bring me in. The structure follows the growth moment.
Strategic Advisory
3 hrs/week cap · 3-month minimum
Best for teams with internal capacity that need senior direction. A weekly working session plus direction between calls.
Fractional CMO
Monthly retainer · 3-month minimum
Best for growth-stage companies that need the engine built and run. Direct work with your team, not only the founder.
Project-Based
4 to 6 weeks · fixed scope
Best for one high-stakes fix before a longer commitment. Fixed-scope milestones, documented deliverables, clear handoffs.
Strategy with receipts.
Real outcomes that define the work, consistent across every engagement.
Revenue
65%of new business sourced by marketing
AI Visibility
8xmore visible when buyers ask AI
Deal Size
3.4xlift in average deal size
Experience
20+years progressive leadership
Detailed case studies available. Request them →
"Her ability to bring order to complexity and align marketing directly with revenue goals was transformational. She was instrumental in turning the business to growth."
James Bruni
Managing Director, GBG
An operator at the mic, not a talking head.
When I take a stage, your audience leaves with the order of operations, not hot takes.
Frequently Asked Questions
What is a fractional CMO?+
A fractional CMO is an experienced marketing leader who runs your marketing strategy part-time, for a fraction of the cost of a full-time hire. You get senior, CMO-level leadership to set direction, build the system, and drive pipeline, without the salary, equity, and months-long search a full-time CMO requires.
What does a fractional CMO cost?+
Fractional CMO engagements start at $10K per month. Strategic Advisory starts at $4K per month, and project work is priced to the outcome and quoted up front. See the full breakdown on the pricing page.
Fractional CMO vs. marketing agency, what's the difference?+
An agency executes campaigns. A fractional CMO owns the strategy and the revenue number behind it. I sit on your side of the table, set the direction, align sales and marketing, and decide what's worth executing, then manage the team and vendors who do it. You get a leader accountable to pipeline, not a vendor accountable to deliverables.
When should a B2B SaaS company hire a fractional CMO?+
When growth has outpaced your marketing. The founder's network and early sales effort have hit a ceiling, spend is going out without a clear return, and you need a repeatable engine instead of one-off campaigns, but a full-time CMO is more cost or commitment than the stage calls for. That's the moment a fractional CMO adds the most leverage. Not sure? The Growth Engine Scorecard will tell you in 3 minutes.
What does a typical engagement look like?+
Every engagement is shaped around your stage and goals. Most include ongoing strategic leadership with a consistent working cadence, hands-on support across demand generation and go-to-market strategy, close alignment with sales, operations, and leadership, and clear reporting focused on pipeline and business impact.
How do you build a predictable B2B sales pipeline?+
Predictable pipeline comes from a system, not a burst of tactics: a sharp ideal-customer profile, demand programs tied to revenue, a funnel built for conversion and velocity, and measurement that shows what's working. I build that system and hand it to your team to run, so growth keeps compounding after the engagement ends.
How do you get sales and marketing aligned?+
Misalignment is almost always a missing shared view of the ideal customer, no agreed definition of a qualified lead, and no shared view of the pipeline. I align both teams on one definition of good, one set of numbers, and one revenue motion they both own, so the finger-pointing stops and the pipeline moves.
Still deciding? Rate your growth engine →
Let's build what's next.
A quick, complimentary diagnostic to pressure-test your pipeline and map the system underneath it. No pitch, no pressure.
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