Meet the founder
Transformational Leader. Demand Planner. Problem Solver.
Welcome! I’m Brandy Morton, an accomplished marketing executive with 20+ years experience leading high performance teams, optimizing budgets, and driving revenue growth through innovative marketing strategies.
I thrive at the intersection of data, creativity, and strategic execution – developing demand generation programs, brand positioning initiatives, and go-to-market strategies that fuel business success.
Revenue Acceleration
19% increase in marketing generated opportunities.
Team Leadership
Built and scaled teams 3X, sales & marketing alignment and cross-functional collaboration.
Brand & Market Expansion
Led original research, public relations and thought leadership for increased brand visibility and authority.
Acquisition & Retention
Doubled SQL > OPP conversion rates with buyer-focused campaigns to improve engagement and loyalty.
Learn and Grow
Marketing that Moves the Needle
I’ve held leadership positions across IT services, financial services, tech, SaaS and travel industries, blending analytical insights with creative storytelling to enhance customer engagement and elevate brand presence. Whether it’s revamping digital marketing strategies, optimizing sales funnels or pioneering bespoke events and activations, I thrive on crafting campaigns that make an impact.
Where creativity meets performance.
Turn insights into action and ideas into impact. Here’s what people are saying about my work:
She is an agent of change…and a fierce friend. Simply put, she is the grittest person I know. She is the truest definition of a leader and has my highest recommendation.
Colleague and Strategic Product Marketing Lead, Rivetica
She always has a fantastic perspective on how to work through an issue or set a tone. Brandy is always ahead of the game and is a fantastic planner. This allows her to adapt quickly to change and drive the right outcomes needed to build the business.
Founder, Firestarter Marketing ai
I was particularly impressed with Brandy’s ability to learn quickly, adapt and lead collaborative efforts and even thrive [in an evolving environment]. She managed strategic marketing planning and creative execution for one of the most high visibility, high revenue-producing regions with a dedication to excellence and always with a smile.
Market Manager, Expedia Group
Success Stories
Explore real-world examples of my marketing leadership and strategies that have driven measurable success. 🚀
Demand Generation team’s ability to streamline and cleanse leads enhances top-of-funnel efforts and quantifiable results.
Optimized digital strategy includes introduction of industry case studies, additional CTAs and dynamic forms resulting:
+66% increase in content downloads
+35% increase in active users
-6% decrease in bounce rate
Marketing influenced opportunities produced through intent data-infused ABM programs
5:1 return-on-investment (ROI) across digital channels
Innovative adventure-focused Delta Vacations campaign for the Puerto Rico Tourism Company stands out in “a sea of blue” and produces double-digit YoY growth.
NPR affiliate station WABE features Global Fraud Report: 9th Edition, GBG’s flagship thought leadership report and top downloaded asset.
Related press garnered 550+ pick-ups, 166M UVM and additional coverage in American Banker, Total Retail, AI Authority, The Financial Brand and Yahoo!Finance.
Hire Ground sought an impactful, consistent way to reach and engage their diverse audiences. Dynamic, personalized email newsletters for buyers and suppliers not only drove website traffic to relevant content, but also provided a vehicle to highlight featured suppliers.
This coupled with a revised social media strategy improved LinkedIn engagement rates, amplified their podcast and drove incremental downloads for signature content.
What I Bring to the Table
Marketing Leadership
Proven expertise in developing and executing high-impact marketing strategies for global brands.
🔹 Demand Generation & Growth Marketing – Data-driven campaigns that drive pipeline and revenue
🔹 Brand Strategy & Positioning – Elevating brand presence through thought leadership and market insights
🔹 Marketing Operations & Analytics – Optimizing processes, technology, and reporting for efficiency
🔹 Go-to-Market & Product Marketing – Strategic launches that accelerate adoption and market penetration
🔹 Executive Leadership & Team Development – Building, scaling, and mentoring high-performing teams
Marketing Services
Support for those looking to enhance their brand, improve engagement or just need another set of hands
🔗 Fractional Head of Marketing – Strategic guidance and results without the full-time commitment
📊 Campaign Planning & Execution – End-to-end campaign development to drive engagement
🎯 Marketing Consulting – Customized strategies to align with your business goals
📈 Digital Optimization & Social Support – Improving visibility and engagement for stronger brand impact
✍️ Copywriting & Content Strategy – Persuasive messaging, blog content, email marketing, social media and more
